Launching Our Zendesk Guide Integration For Lingpad
- | Aiswarya Menon
Table of Contents
Why do I need a smart TMS to localize my knowledge base?
Every organization’s life force is its customers. Happy customers lead to higher customer interaction and retention rates. When it comes to customer service, there’s no room for error. Mishandling a customer’s question or problem can lead to lost business, negative reviews – and sometimes, even a damaged reputation. That’s why it’s important to localize your knowledge base articles into multiple languages.
Did you know that 72% of customers responded that support in their native language increased their satisfaction with customer support, while 58% said it increased loyalty to the brand? In this age of information, customers want immediate solutions to their queries. What better way than setting up a searchable knowledge base that makes information-seeking quicker and more convenient?
As a business, it’s essential to make sure that all of your customer service content is available in the customer’s preferred language. The upside to this is that it reduces the burden on your customer support agents and the company’s need to hire multiple multilingual agents. The downside? NONE!
Fortunately, with Lingpad, it’s easy to localize your knowledge base articles hosted on Zendesk Guide as you scale globally. Lingpad is a single-platform solution that makes it easy to manage your translations and keep up with your brand’s localization needs. With Lingpad, you can localize your Zendesk Guides for optimal customer service and strengthen your brand image in varied global markets.
Yes, but what are the features that will help me?
Zendesk has a wide array of offerings from Zendesk Support to Guide – everything that an organization needs to provide excellent customer support and seamless management globally. To efficiently manage the translation and localization of all brand collateral on Zendesk, a smart Translation Management System is a must. Enter, Lingpad!
Our Zendesk Guide integration allows you to import all the categories, sections, and articles that exist in a particular subdomain with a single click. All the languages that you wish to communicate with your customer in are also imported from your Zendesk subdomain. You can also import content with or without translations – so in case you are happy with your existing translations, you can use them, and if you are not, you have the option to import just the content!
Once the articles are synced successfully, all you have to do is sit back, relax and watch your translators and QA analysts work their charm. You also have the option to choose professional translations from our Language Service Partners, who are experts in any industry under the sun. As you might have guessed, we only partner with the best!
The existing translations will remain intact as you evolve and make changes to your customer support article. Lingpad’s smart Editor detects the segments that have been altered and automatically changes the translation status. All you have to do is pull up the knowledge base article in the relevant languages, add translations for the altered segments, and your revised support article is ready to be published!
How does all this make your life easier? Simple. With automated and streamlined workflows, there is no room for human error. Localization is organized, simplified, and accelerated.
Conclusion
As your company expands globally, it’s essential to provide customer service in the languages your customers speak. This will not only advance your brand image but also indirectly contribute to your growth, since customers are more likely to recommend brands that offer localized content. Lingpad makes it easy to translate into global languages, localize for specific markets and manage your knowledge base articles for international customer service﹘all with a single click and on a single platform. With Lingpad’s agile cloud-based system, you can do what you do best – grow.
Amit Shivani
Amit Shivani is the Director of Sales at Lingpad. His superpower is bridging the gap between client needs and wants along with the sheer determination to redefine sales. Working with various brands to tackle their localization demands brings out his out-of-box, innovative persona. When he is not helping clients achieve expertise-status in their localization journey, he explores cities and street food and works towards gaining expertise-status for himself in photography.
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